ABI
MULTIFUNCTIONAL BRAND SPACE
ABI, AUDI's digital think tank, gets a new multifunctional brand space to inspire people passing by, employees and future employees and partners for itself and its products. Digital elements such as the shop window design, the interactive monitor, the large LED wall and the digital cooking island bring ABI to life. The variable use of the space also creates completely new possibilities for actively using the space, such as for lectures, workshops, events, parties, and discussion groups.
Role Senior Design Lead
“A new high-quality multifunctional
brand space expressing digital services.”
