HYUNDAI
GLOBAL EXHIBITION GUIDELINE
→ Hyundai
refined its brand strategy to express the company’s
commitment: Doing the right thing for people and societies. We helped
win the pitch with the Treasured Moments concept, which offers meaningful
experiences by focusing on the beauty and wonder of life.
The guideline is a comprehensive document that explains the concept, basic principles, architectural design, content design, visual design, etc. in a clear and understandable way. The spatially demanding layout of the areas, orientation of the vehicles and the complex details can even be created by a parametric configurator.
Role Senior Designer for Graft Brandlab GmbH
The guideline is a comprehensive document that explains the concept, basic principles, architectural design, content design, visual design, etc. in a clear and understandable way. The spatially demanding layout of the areas, orientation of the vehicles and the complex details can even be created by a parametric configurator.
Role Senior Designer for Graft Brandlab GmbH
