MERCEDES-BENZ
ROAD SHOW
![]()
![]()
With the Germany-wide #GrowUp roadshow, we paved the way for Mercedes into the era of digital events. The roadshow became a groundbreaking brand experience that formed the basis for the design of the Mercedes brand world and integrated mobile interaction options via smartphone. Building on this, we sharpened the concept once again for the EQ camp
aign. The result is a flexible set-up of elements that create a unique lifestyle playground to discover the brand. In addition, there are countless set-up options for public viewing, speeches, Formula E Arena, etc.
Role Senior Design Lead at Avantgarde
“a unique high-quality lifestyle playground”
